Why publishers should optimize for loyalty: Loyal readers consume 5x more content, and stay subscribers

CONTENT INSIGHTS – 03/07/2019

Milos Stanic

How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a lot, right?

But, have you ever asked yourself how many of your readers are actually loyal to your media brand? Could as much as 20 or 30 percent of your audience really be loyal or is the percentage way smaller than you thought?

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