Why aren’t most publishers succeeding with subscriptions? Research suggests they may not be trying (hard enough)

WHAT’S NEW IN PUBLISHING – 27/09/2019

Monojoy Bhattacharjee

“Journalism will continue to be hollowed out by structural shifts that have already led to significant falls in advertising revenue. Publishers are looking to subscriptions to make up the difference,” begins the Reuters Institute’s Journalism, Media and Technology Trends 2019 report. “Subscription and membership is the key priority for the news industry going forward.”

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