What publishers can learn from adblockers

What publishers can learn from adblockers

4 de outubro de 2019
Última atualização: 4 de outubro de 2019
Helio Gama Neto

WHAT'S NEW IN PUBLISHING - 04/10/2019

Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35 billion by 2020. What can publishers learn from this large population of readers that block ads?

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Helio Gama Neto