This Just In: Magazines Are Not TV Networks

This Just In: Magazines Are Not TV Networks

30 de agosto de 2019
Última atualização: 30 de agosto de 2019
Helio Gama Neto

FOLIO – 28/08/2019

Steve Smith

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like CNN, ESPN and MTV. As RealPlayer and, eventually, YouTube offered media a common technology, TV brands could put their well-polished leftovers online, while magazine “shows” still looked like editor-hosted hostage videos hidden behind a tab at the bottom of the nav bar.

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Helio Gama Neto