‘The risk is so low as an advertiser’: Some publishers are making more money from Apple News

DIGIDAY – 07/08/2019

Lucinda Southern

Publishers including Vice Media and The Stylist Group say they’ve gotten traffic and, more importantly, revenue lifts from Apple News in the last three months. While this is from a small base, for some publishers it signifies that patience with publishing to the platform, which has been widely accepted as good for brand awareness but lagging revenue, is starting to pay off.

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