Story Labels Alone Don’t Increase Trust

Story Labels Alone Don’t Increase Trust

4 de outubro de 2019
Última atualização: 4 de outubro de 2019
Helio Gama Neto

CENTER FO MEDIA ENGAGEMENT – 02/10/2019

The Center for Media Engagement wanted to find out if labeling news stories (using labels such as news, analysis, opinion, or sponsored content) increases trust. We tested two different types of labels – above-story labels and in-story labels. We also evaluated whether readers noticed and remembered the labels.

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Helio Gama Neto