Sports Illustrated’s future is in brand licensing, but its editors won’t be involved

Sports Illustrated’s future is in brand licensing, but its editors won’t be involved

29 de maio de 2019
Última atualização: 29 de maio de 2019
Helio Gama Neto

DIGIDAY – 29/05/2019

Max Willens

When it came to brand licensing, Sports Illustrated was one of the more open-minded legacy publishers by putting its name on products ranging from golf clubs to women’s bathing suits. Under new owners, those larger partnerships will become a chief area of focus, even though editorial involvement in their development will shrink.

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Helio Gama Neto