Sports Illustrated’s future is in brand licensing, but its editors won’t be involved

DIGIDAY – 29/05/2019

Max Willens

When it came to brand licensing, Sports Illustrated was one of the more open-minded legacy publishers by putting its name on products ranging from golf clubs to women’s bathing suits. Under new owners, those larger partnerships will become a chief area of focus, even though editorial involvement in their development will shrink.

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