No CCS do Congresso, Patricia Blanco cita a campanha da Aner e a do Instituto Palavra Aberta
3min
Print ads that address readers by name: Hearst’s innovations in ad targeting marry online and offline worlds
14 de agosto de 2019
Última atualização: 14 de agosto de 2019
WHAT’S NEW IN PUBLISHING – 14/08/2019
Faisal Kalim
Hearst’s new ad products enable advertisers to reach interested consumers directly, even when they are away from their digital devices. The publisher recently announced MagMatch, an ad product that uses readers’ online behavior to send them targeted print ads.
