Print ads that address readers by name: Hearst’s innovations in ad targeting marry online and offline worlds

WHAT’S NEW IN PUBLISHING – 14/08/2019

Faisal Kalim

Hearst’s new ad products enable advertisers to reach interested consumers directly, even when they are away from their digital devices. The publisher recently announced MagMatch, an ad product that uses readers’ online behavior to send them targeted print ads.

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