Paywall blockers: how publishers should prepare for this changing technology
WHAT’S NEW IN PUBLISHING – 10/05/2019
With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically or through new strategies. But as the industry makes the move towards reader revenue strategies, we’re seeing more reader employ new techniques and technologies to bypass paywalls as well. This week we’re exploring the state of paywall blockers today, what’s coming down the line, and how publishers are responding to this trend.