Newsday marries newsletters, audience data to increase subscriptions, engagement

Newsday marries newsletters, audience data to increase subscriptions, engagement

25 de novembro de 2019
Última atualização: 25 de novembro de 2019
Helio Gama Neto

INMA – 24/11/2019

Anthony Bottan

At Newsday, we’ve driven subscriptions and increased user engagement through newsletters by using audience data to identify high-interest topics among users.

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Helio Gama Neto