Location data is improving OOH ads in starkly different ways

CAMPAIGN – 26/08/2019

Brian Czarny

Unless you point out the occasional, super-leafy tree canopying all things around it, there are no ad blockers for billboards or other out-of-home (OOH) advertising. Indeed, OOH ads are almost always visible and seem to annoy consumers far less often than digital and TV ads. And that reality underscores why there’s been a renaissance in OOH, an $8 billion industry in the U.S. that’s expected to double by 2023.

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