Inside TheMaven's Plan To Turn Sports Illustrated Into A Rickety Content Mill

DEAD SPIN – 04/10/2019

Laura Wagner, Kelsey McKinney, and David Roth

Now that Sports Illustrated’s three owners, Meredith Corp., Authentic Brands Group, and TheMaven, have completed the callous layoff of half of Sports Illustrated’s newsroom and finalized a deal that gives control of the publication to TheMaven, a wannabe tech company helmed by notorious scumbags Ross Levinsohn and James Heckman, the future of Sports Illustrated is coming into focus. It’s not pretty.

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