How to reanimate ‘zombie subscribers’ and bring paying readers back to life

How to reanimate ‘zombie subscribers’ and bring paying readers back to life

8 de agosto de 2019
Última atualização: 8 de agosto de 2019
Helio Gama Neto

WHAT’S NEW IN PUBLISHING – 08/08/2019

Harvard Business Review once said that, depending on which study you believe and what industry you’re in, acquiring a new customer costs somewhere between 5 to 25 times more than keeping an existing one.

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Helio Gama Neto