How a fact-checker went from zero to 84,000 Instagram followers in 8 months

POYNTER – 05/06/2019

Daniel Funke

Teyit’s Instagram presence looks like Vox and The Guardian had a baby. It’s beautiful. And that’s the point.

“We looked at some Instagram accounts about news and how they use and reach their followers. Then we read some statistics about Instagram and how people like the post types,” said Burak Avşar, engagement editor at Teyit, in a Skype interview. “The Guardian’s feed, Vox’s feed — personally, I love their content.”

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