Events in magazine media: how to convert them into a revenue source

FIPP – 07/10/2019

Jamie Gavin  

A new FIPP Insight Report looking at events in magazine media and how to convert them into a revenue source. The report, authored by Sadie Hale, examines contemporary event formats, monetisation, wider branding benefits, and provides a series of accounts and case studies from leading industry professionals including Hearst UK, NatGeo, Bonnier and more.  

Leia aqui o texto na íntegra.