Dogs on treadmills: Publishers are finding LinkedIn isn’t just for business and careers news

DIGIDAY – 17/07/2019

Kerry Flynn

The knock on LinkedIn is it’s just the place people go to look for jobs or sell.
While LinkedIn is known as the platform for professional networking, publishers say stories (article links, videos, graphics) beyond career advice and company news receive click-throughs, views and comments. Last month, LinkedIn announced its algorithm was favoring niche professional interests, and in tandem, publishers have found LinkedIn users are interested in what gadgets to buy, do-it-yourself activities at home and headlines of the day about lifestyle news, not just market movers.

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