Organizações latino-americanas lançam a Aliança para reduzir desertos de notícias
3min
NIELSEN – 13/06/2019
Scott McKenzie, Nielsen Intelligence Leader
Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists.