As lições de sobrevivência e inovação de Mara Luquet para empreendedores de mídia
6min
Confessions of an ad tech executive: ‘Rebates are symptomatic of ad tech’s race to the bottom’
15 de maio de 2019
Última atualização: 15 de maio de 2019
DIGIDAY – 15/09/2019
Seb Joseph
Procurement-driven cost cuts in advertising may have an unintended side effect: Cheaper commissions and limited incentives have prompted ad tech vendors to get creative in how they make that money back on such low-margin deals.
