Chart of the week: This is what advertising will look like in 2021
FIPP - 23/09/2019
Internet advertising is forecasted to take up over 50 per cent of ad spending in the next three years, according to Zenith Media.
Digital channels are eating up larger portions of total ad spends as more and more people around the world go online through both desktops and, especially, mobile means. The International Telecommunication Union estimates that about half of the world joined the world wide web last year. With more of the world online, there are more opportunities for advertisers to reach new audiences and engage existing ones.