B2B Media Is Leading with First-Party Data – and Unlocking New Revenue

B2B Media Is Leading with First-Party Data – and Unlocking New Revenue

30 de maio de 2019
Última atualização: 30 de maio de 2019
Helio Gama Neto

PUBLISHING EXECUTIVE – 28/05/2019

Andy Kowl

For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like the sound of it, but resistance is futile. Individuals you have a relationship with – be they core customers, newsletter subscribers, or occasional visitors – are all users who generate data. As recently as 3-5 years ago, while many B2B publishers talked about the importance of data, few were using it in a sophisticated manner. Since then we have hit the hockey-stick inflection point. First-party data is being monetized at an accelerated pace by more and more industry members.

Leia aqui o texto na íntegra.


Warning: Undefined array key "" in /home/u302164104/domains/aner.org.br/public_html/wp-content/themes/aner/single.php on line 206

Warning: Trying to access array offset on value of type null in /home/u302164104/domains/aner.org.br/public_html/wp-content/themes/aner/single.php on line 206
Helio Gama Neto