Agencies must redress decoupling damage

Agencies must redress decoupling damage

11 de junho de 2019
Última atualização: 23 de agosto de 2023
Helio Gama Neto

WARC – 04/06/2019

Agencies need to build tighter relationships between disciplines like creative and media, as the decoupling of these activities usually leads to a damaging commoditisation of their work.

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Helio Gama Neto