Pesquisas indicam aumento de investimento publicitário no segundo semestre de 2024
2min
Agencies must redress decoupling damage
11 de junho de 2019
Última atualização: 23 de agosto de 2023
WARC – 04/06/2019
Agencies need to build tighter relationships between disciplines like creative and media, as the decoupling of these activities usually leads to a damaging commoditisation of their work.
