Contratação de colaboradores deve observar a autonomia e a habitualidade
4min
AXIOS – 04/06/2019
Kaveh Waddell
Market researchers are hooking up test subjects to scientific-grade brain scans, searching for triggers that spark emotional connections and affect behavior. What’s happening: Deploying tools from neuroscience, firms have been plumbing people’s minds in hopes of exerting a stronger influence over their decisions.