Advertisers want to mine your brain

Advertisers want to mine your brain

5 de junho de 2019
Última atualização: 5 de junho de 2019
Helio Gama Neto

AXIOS – 04/06/2019

Kaveh Waddell

Market researchers are hooking up test subjects to scientific-grade brain scans, searching for triggers that spark emotional connections and affect behavior. What’s happening: Deploying tools from neuroscience, firms have been plumbing people’s minds in hopes of exerting a stronger influence over their decisions.

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