4 Ways to Restore Value in Publisher-Advertiser Relationships
PUBLISHING EXECUTIVE – 08/08/2019
The symbiotic relationship between advertisers and publishers dates back hundreds of years to the rise of print mass media, when branded advertisements emerged as a means of funding the handbills and newspapers that educated the general public, both in the U.S. and abroad. Throughout the centuries, the relationship between advertisers and publishers has evolved gradually. But with the rise of digital and programmatic media buying, we’ve seen this partnership undergo a dramatic upheaval as algorithmic ad buying replaced the formerly strategic, relationship-driven nature of brand-publisher alliances.