FIPP Insider SP: Alastair Lewis e o futuro do jornalismo e mídia
6min
Why articles in audio format increase member loyalty
20 de novembro de 2019
Última atualização: 20 de novembro de 2019
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MEDIUM – 17/11/2019
Sara Alfort
What happens when all articles are available as audio? Loyalty goes up.Danish magazine Zetland transformed itself completely into audio during the summer of 2017, and the results have surprised us: It has improved retention and member satisfaction. Listeners consume more, they stay longer with each story.
