With dedicated team, Meredith has doubled Pinterest impressions in the past year

DIGIDAY – 30/05/2019

Kerry Flynn

Meredith has a longstanding relationship with Pinterest, with brands such as Allrecipes investing in creating pins for the platform since at least 2012. Since Meredith acquired Time Inc. in November 2017, that relationship has deepened. In the fall of 2018, Meredith launched a dedicated Pinterest team, where several employees exclusively work on creating content for Pinterest across the media company’s publications, said Lorraine Goldberg, director of social strategy at Meredith. (A Meredith spokesperson declined to provide the specific number but said the team is sizable.)

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