Why articles in audio format increase member loyalty

MEDIUM – 17/11/2019

Sara Alfort

What happens when all articles are available as audio? Loyalty goes up.Danish magazine Zetland transformed itself completely into audio during the summer of 2017, and the results have surprised us: It has improved retention and member satisfaction. Listeners consume more, they stay longer with each story.

Leia aqui o texto na íntegra.