The rise of ‘micro moments’: What publishers need to know

The rise of ‘micro moments’: What publishers need to know

28 de novembro de 2019
Última atualização: 28 de novembro de 2019
Helio Gama Neto

WHAT’S NEW IN PUBLISHING – 28/11/2019

Em Kuntze

Just a second, please. We know you’re expecting a piece on micro moments, but we need to look up something about The Crown. Won’t be a tick.

OK, back now. Where were we?

Micro moments is the term which describes this now-ubiquitous digital reflex of turning to our smartphone when we want information, distraction or entertainment. It’s all about immediacy and whim. We expect to have our curiosity satiated at the exact point we think it might need satiating.

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