‘Seventeen’ Finds Success With YouTube Strategy

'Seventeen' Finds Success With YouTube Strategy

22 de julho de 2019
Última atualização: 22 de julho de 2019
Helio Gama Neto

MEDIAPOST – 18/07/2019

Melynda Fuller

Last year, Seventeen stopped regular publication of its print magazine to focus on its digital properties and quarterly standalone issues. With executive director Kristin Koch at the helm, the title reports success with its YouTube channel and digital strategy. Seventeen counts 1.5 million subscribers to its YouTube channel, with a 404% increase in watch time year-over-year and a 205% increase in views year-over-year, driven by popular shows like “Bestie Picks Bae” and celebrity-driven “Lyric Challenge.”

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