Yemaya: Celebrando a diversidade nas revistas infantis
7min
MEDIAPOST – 18/07/2019
Melynda Fuller
Last year, Seventeen stopped regular publication of its print magazine to focus on its digital properties and quarterly standalone issues. With executive director Kristin Koch at the helm, the title reports success with its YouTube channel and digital strategy. Seventeen counts 1.5 million subscribers to its YouTube channel, with a 404% increase in watch time year-over-year and a 205% increase in views year-over-year, driven by popular shows like “Bestie Picks Bae” and celebrity-driven “Lyric Challenge.”