‘No keywords’: Media buyers are testing Facebook’s search ads product

DIGIDAY – 30/07/2019

Kerry Flynn

Facebook is allowing more advertisers to buy ads in search, stepping deeper into the search market dominated by Google, Amazon and Microsoft.

The development, first reported by MarketingLand, is a further roll-out of a test Facebook began at the end of last year. Some advertisers can now choose to run ads in search results with Facebook’s main search bar and within Facebook Marketplace. Two buyers with access said these ads can be within the same targeting group as other News Feed ads. But there’s no ability to bid for specific search words, unlike buyers would on Google and Amazon.

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