How Slam Magazine accumulates months’ worth of content out of one weekend event

DIGIDAY – 21/08/2019

Max Willens

To stay relevant in a youth-obsessed culture like sports, it helps to stay close to young, up-and-coming talent. Slam Magazine has discovered that live events, which can be mined for Instagram-optimized video content, are a great way to do that.

This past weekend, the 25-year-old basketball publisher held its second annual Slam Summer Classic, a weekend-long event that features top-ranked high school basketball players participating in competitions including an all-star game and dunk and three-point shooting

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