Aner leva estudantes de jornalismo para visita à sede do TSE
3min
WAN-IFRA – 03/06/2019
At the World News Media Congress in Glasgow, a panel of experts from around the globe examined how publishers can both defend and grow their advertising revenue, and what best practice looks like for demonstrating the ROI of ad spend on traditional platforms.
Audiences are warier of advertising than ever before; research from the UK’s advertising think tank, Credos, demonstrates that public favourability towards advertising effectively bottomed out in 2017. Only 25% of the British public reported favourable sentiment towards advertising in 2018, the organisation found.