Forbes Media’s content solutions now account for 40% of its direct revenue

DIGIDAY – 14/05/2019

Publishers that sought to diversify into new lines of business are now trying to figure out how to fit those operations back together to deepen their relationships with advertisers.

At Forbes Media, which merged its content studio with its research arm late last year, that realignment is driving more business in branded content. This year, it accounts for 40 percent of the revenue Forbes generated from its direct advertiser relationships last year; Forbes did not share what percentage of revenue the team drives from its relationship with ad agencies or other third parties.

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