“Every week there are some sort of experiments going on”: How The Economist grows revenue by improving the digital experience

WHAT’S NEW IN PUBLISHING – 16/08/2019

Faisal Kalim

The Economist has more than doubled the amount of web traffic it receives via newsletters over the past year. This was achieved with the help of redesigns and content changes. The publisher—one of the few that earn more from its print and digital subscribers than advertising—continues to tweak its digital offerings, including its website, apps, and newsletters.

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