“Pivot to data is really the biggest opportunity”: How publishers are using first-party data to drive engagement, conversions and better ad targeting

WHAT'S NEW IN PUBLISHING - 08/10/2019

Faisal Kalim

Forbes will soon have a registration wall on its site offering readers an ad-light experience in exchange for their email addresses, reports Digiday. The move is designed to help the publisher develop a better understanding of what its readers value. The publisher plans to use the data collected to inform its revenue diversification strategies.

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