“Pivot to data is really the biggest opportunity”: How publishers are using first-party data to drive engagement, conversions and better ad targeting

“Pivot to data is really the biggest opportunity”: How publishers are using first-party data to drive engagement, conversions and better ad targeting

8 de outubro de 2019
Última atualização: 8 de outubro de 2019
Helio Gama Neto

WHAT’S NEW IN PUBLISHING – 08/10/2019

Faisal Kalim

Forbes will soon have a registration wall on its site offering readers an ad-light experience in exchange for their email addresses, reports Digiday. The move is designed to help the publisher develop a better understanding of what its readers value. The publisher plans to use the data collected to inform its revenue diversification strategies.

Leia aqui o texto na íntegra.


Warning: Undefined array key "" in /home/u302164104/domains/aner.org.br/public_html/wp-content/themes/aner/single.php on line 223

Warning: Trying to access array offset on value of type null in /home/u302164104/domains/aner.org.br/public_html/wp-content/themes/aner/single.php on line 223
Helio Gama Neto