Chart of the week: What marketers are loosing sleep over

Chart of the week: What marketers are loosing sleep over

4 de junho de 2019
Última atualização: 4 de junho de 2019
Helio Gama Neto

FIPP – 03/06/2019

Building a better understanding of customers and the effectiveness of marketing campaigns are the two areas that keep marketers up at night, according to Adobe’s 2019 Digital Trends report.

The biggest obstacle underlying marketers’ top concerns all came back to accessing and applying data-driven insights. The top concern cited by marketers was building a fuller picture of their customers and how they engage with content, a solvable issue when professionals use data backed strategies. On the business side, data driven metrics could also be a solution for building a better understanding of how effective media spends and marketing campaigns are, which is the second biggest issue keeping business professionals from a good night’s sleep.

Leia aqui o texto na íntegra.


Warning: Undefined array key "" in /home/u302164104/domains/aner.org.br/public_html/wp-content/themes/aner/single.php on line 223

Warning: Trying to access array offset on value of type null in /home/u302164104/domains/aner.org.br/public_html/wp-content/themes/aner/single.php on line 223
Helio Gama Neto