Can magazines and newspapers save each other?

FLASHES AND FLAMES – JULHO/2019

Sixteen years after Apple’s iTunes store first enabled users to buy the song they wanted and not the whole album, magazine and newspaper publishers have not learned the lessons. Most continue to offer the same ‘package’ in digital as in print. They just don’t want to do anything that risks accelerating the decline of still-profitable print. But you can believe that the refusal to ‘unbundle’ newspapers in their digital versions is yet another reason why millennials stay away: They don’t want the whole package, so they don’t buy any of it.

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