American and European publishers learn from each other as advertising models converge

FIPP – 12/06/2019

Jim Elliott

In March, I attended the FIPP Digital Innovators’ Summit in Berlin and left with the realisation that advertising-related problems in Europe are the same ones we’re facing in America: media fragmentation, a failing business model, fraud, and the emergence of social platforms that distribute our content for free and control the ad spend.

Leia aqui o texto na íntega.