Inside Penske Media's expansion to China: WWD and Variety

FIPP – 06/08/2019

Jessica Patterson

Over the last couple of months, FIPP member Penske Media Corporation has made some great strides in its global expansion plans, launching in China two of its brands: WWD in mid July and Variety on 1 August. Both new editions feature a blend of original content and on-the-ground reporting that caters to Chinese language audience.

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