Opinion: Why digitally native brands are turning to print

WHAT’S NEW IN PUBLISHING – 02/07/2019

Sue Todd

What do Netflix, Dollar Shave Club, Bumble and Airbnb all have in common? “They’re all digitally native brands who have used clever tech innovations to go direct to audiences and disrupt their sectors!” I hear you cry. And you are right. But these brands have even more in common than their status as pace-setting digital disruptors. All of the aforementioned brands have, in the last year, launched print magazines.

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