Consumers Still Do Not Understand How Companies Use Their Data

STREET FIGHT MAGAZINE – 05/06/2019

Joseph Zappa

More than one year after the implementation of GDPR in Europe and with CCPA looming, consumers still have no idea how and why companies like Google and Facebook collect their data. That’s according to a global survey by mobile marketing firm Ogury, the largest of its kind to ask consumers about their understanding of marketing and privacy.

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