The Economist’s ‘reader-first’ circulation model driving growth

The Economist's 'reader-first' circulation model driving growth

11 de outubro de 2019
Última atualização: 11 de outubro de 2019
Helio Gama Neto

WAN-IFRA – 09/10/2019

A strong focus on a “reader-first” circulation model has helped The Economist grow its reader revenues by 50 percent while doubling its gross margin in the past five years.

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Helio Gama Neto