How magazines can take a strategic approach to advertising

How magazines can take a strategic approach to advertising

18 de julho de 2019
Última atualização: 18 de julho de 2019
Helio Gama Neto

WHAT’S NEW IN PUBLISHING – 18/07/2019

Mary Hogarth

When I first began my magazine career back in the late Nineties, the revenue model was more straightforward. Most proceeds came from copy sales and display advertising.

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