‘Dramatically different now than a year ago’: Programmatic buying for digital billboards is growing

‘Dramatically different now than a year ago’: Programmatic buying for digital billboards is growing

10 de junho de 2019
Última atualização: 10 de junho de 2019
Helio Gama Neto

DIGIDAY – 10/06/2019

Kristina Monllos

It has become easier to buy ads programmatically for digital billboards and other out-of-home ads over the past year, thanks to more widely available programmatically enabled digital screens.

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Helio Gama Neto