Business publishers are seeing events as a top growth area

DIGIDAY – 18/10/2019

Kayleigh Barber

Trade shows, conferences and summit events are nothing new for business-to-business publishers, who have a tight grip on catering to professional audiences.

But for business publications like Forbes, Reuters, The Wall Street Journal and Bloomberg, events are an appealing area of growth, offering both custom events for sponsors and building their own event franchises. The Wall Street Journal is seeing double-digit growth in both event sponsorships and attendance, and CMO Suzi Watford said that it’s a substantial and growing revenue line alongside its custom business, The Trust. It puts on upwards of 200 events per year, ranging from partnered CEO dinners to days-long festivals, all of which are open to sponsors.

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