As publishers return to apps, are audiences finally prepared to pay?

As publishers return to apps, are audiences finally prepared to pay?

20 de novembro de 2019
Última atualização: 20 de novembro de 2019
Helio Gama Neto

WHAT’S NEW IN PUBLISHING – 20/11/2019

Esther Kezia Thorpe

The past six weeks have seen a number of significant paid app launches, from The Atlantic to inews and The Guardian. Esther Kezia Thorpe looks at what’s behind this rush back to publisher apps, and why audiences will be willing to pay for them.

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