Ad-funded journalism is a thing of the past. Time to adapt, warns FIPP president and CEO
FIPP – 21/10/2019
Piet van Niekerk
As the era of ad-funded publishing draws to a close, media companies need to not only diversify revenue models, but also get better at predicting what the future will bring and respond positively to change and monetise from it, FIPP President and CEO James Hewes told delegates at FIPP Insider in Paris.