4 Reasons Why News Media Will Thrive In The Wake Of Privacy Regulation
ADEXCHANGER – 11/09/2019
Jeff Turner, head of ad product for RED at The Washington Post.
Every few years there’s something new in digital advertising that threatens publishers’ revenue and puts the digital publishing industry at risk.
Past years’ potential threats include the rise of programmatic buying and fear of race to bottom-rate CPMs, the introduction of ad viewability and vCPM buying, Facebook’s 2018 algorithm change that cut referral traffic to publisher content and the EU’s privacy regulation known as GDPR.