How publishers are drawing a line in the sand around advertising

WAN-IFRA – 03/06/2019

At the World News Media Congress in Glasgow, a panel of experts from around the globe examined how publishers can both defend and grow their advertising revenue, and what best practice looks like for demonstrating the ROI of ad spend on traditional platforms.

Audiences are warier of advertising than ever before; research from the UK’s advertising think tank, Credos, demonstrates that public favourability towards advertising effectively bottomed out in 2017. Only 25% of the British public reported favourable sentiment towards advertising in 2018, the organisation found.

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