Associados Aner são conselheiros do Conar
5min
Clickbait Content May Not Be Click-worthy
17 de maio de 2019
Última atualização: 17 de maio de 2019
CENTER FOR MEDIA ENGAGEMENT
Ashley Muddiman and Josh Scacco
Newsrooms have employed a variety of strategies to engage audiences in today’s highly competitive digital news environment.1 In an earlier study about clickbait, we found that headlines using a question made audiences less likely to engage.
