Clickbait Content May Not Be Click-worthy

Clickbait Content May Not Be Click-worthy

17 de maio de 2019
Última atualização: 17 de maio de 2019
Helio Gama Neto

CENTER FOR MEDIA ENGAGEMENT

Ashley Muddiman and Josh Scacco

Newsrooms have employed a variety of strategies to engage audiences in today’s highly competitive digital news environment.1 In an earlier study about clickbait, we found that headlines using a question made audiences less likely to engage.

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Helio Gama Neto