Why nearly every news publisher should have a podcast strategy

WHAT’S NEW IN PUBLISHING – 01/07/2019

Simon Owens

Back in February, I wrote an article asking whether it was “time for every publisher to ‘pivot to podcasts.’” The headline was a tongue in cheek reference to the industry-wide pivot to video that, for the most part, met with disastrous results, but I wanted to take seriously the notion that podcasting could serve as a life raft for publishers that were struggling under the harsh economics of internet publishing.

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